According to a study by Lee, Choi, Quilliam and Cole (2009) concerning food advergames “the total U.S. spending on advergames was estimated at $264 million in 2006” (p. 130). It was later projected that in 2009 “companies spent over $676 million alone on creating and producing advergames” (Harris, Speers, Schwartz & Brownell, 2012, p. 52). While studying U.S. food companies and branded advergames, Harris et al. found that “1.2 million children [currently] visit advergaming websites on a monthly basis, spending an hour or more [of time] per month at many of them” (p. 51).