In the fastly approaching future, children will be brought up with their own unique database that advertisers will have access to. By the time these children have matured into adulthood, they will be guaranteed advertisements that are strictly unique to their full online history. In summary, the future of media audiences is children as they begin to trust in advertisments. Such naive behavior is only expected to continue as these children grow older.
The future of media audiences is children within the age range of Generation Z. This demographic should be considered the future of the audience because of its heavy involvement with technology and digitial advertisments. The future entails a world where children will grow up with specified advertisements. As these children grow older it is expected that they will allow target marketing strategies to effect some of their most important decisions, in their lives, such as, what type and brand of car to buy and what type of life insurance plan to purchase.
The future of media audiences is Generation Z, and it seems as though advertisers are steering the path for these kids through target marketing.