Statistics.Generation Z.
According to the 2011 Grail Research report, Generation Z is no longer watching TV as much as past generations have, which, in tern, means that they are not viewing regular advertisements anymore. Instead this generation is getting their advertisements from mobile devices and/or PC’s. Generation Z is at risk to being suseptible for target marketing since most of this generation’s time is spent online.
TV 3‰ |
Mobile Phones 43‰ |
PC's 51‰ |
