EC 150 - Media Economics

Resources:


Syllabus

Overview of Final Project


Readings:

For class 2: Cost of Making an Album and How Much to Make a Hit Song? podcast, Supplementary: iTunes Pricing

For class 3: Super Bowl Ad Costs Explained and Netflix's Rising Costs, Supplementary: Super Bowl Ads Podcast

For class 4: Netflix and Barriers to Entry and Tech's broader barriers to entry and Super Bowl music boost
Supplementary: Beer and market power podcast

For class 5: Market Structure of the Music Industry and Price to Book Your Favorite Band (and Assignment - by price level list which bands you know. From that division, tell me what you think that says about the market structure of the music industry.) and The Last Mile Podcast

For class 6: Saving Cinema and Movie Ticket Podcast and Why Hollywood is already over

For class 7: Television programming and YouTube Programming and YouTube TV

For class 8: Antitrust and Facebook, Google, and Amazon and How to Tame them
and Disney Assignment - Write a page on the vertical and horizontal integration Disney has used over the last 50 years, and on a separate page give a graphical representation of these integrations.