EC 150 - Media Economics

Resources:


Syllabus

Overview of Final Project

Exam 1 Answers

Readings:

For class 2: Cost of Making an Album and How Much to Make a Hit Song? podcast, Supplementary: iTunes Pricing

For class 3: Super Bowl Ad Costs Explained and Netflix's Rising Costs, Supplementary: Changing Musicians' Incomes

For class 4: Netflix and Barriers to Entry and Beer and market power podcast and Super Bowl music boost

For class 5: Market Structure of the Music Industry and Price to Book Your Favorite Band (and Assignment - by price level list which bands you know. From that division, tell me what you think that says about the market structure of the music industry.) and The Last Mile Podcast

For class 6: Saving Cinema and Movie Ticket Podcast and Why Hollywood is already over

For class 7: Television programming and YouTube Programming and YouTube TV

For class 8: Antitrust and Facebook, Google, and Amazon and How to Tame them
and Disney Assignment - Write a page on the vertical and horizontal integration Disney has used over the last 50 years, and on a separate page give a graphical representation of these integrations.

For class 9: Amazon Bets on Content and Netflix Pushes Into Movies With First Original Film and IMAX backs away from Netflix's Crouching Tiger

For class 10: Exam 1

For class 11: Superstar Economy
(You can skip pp 19-20, any tables and equations but read for substance.) and Superstar Economy Podcast

For class 12: Why is the ticket market so screwed up? (podcast)
Section 4.9 (74-78) and Section 9.3 (198-205), Media Economics

For class 13: Product differentiation and film programming choice (Need to access on campus) - Just read the Intro and Conclusion

For class 14: Do mergers increase product variety? - Just read the Intro and Conclusion AND Fairfield movie theater (differentiation) assignment where you compare the movie options for the two theaters in terms of the Chisholm paper.

Spring Break

For class 15: Freemium Models and How Does MoviePass intend to make money?

For class 16: File Sharing and Music and File Sharing and Movies

For class 17: How do Social Media Companies Make Money? and Twitternomics and Facebook and Privacy

For class 18: Profitability of Video Games and More on Video Games and Economies in Video Games and Assignment - 1 page on a company using social media in some way that has nothing to do with advertising (cannot be Google Flu Trends or unemployment).
Final project proposal due.
For class 19: Taylor Swift and Spotify and Streaming Economics
and Spotify goes public

For class 20: Effects of DVRs and Advertising changing to DVRs

For class 21: The Great Unbundling and Buzzfeed improves newspapers and Buzzfeed is the most important news organization

For class 22: The Power of a playlist and Recommendation Engines

4/27 - Second midterm

5/4 - Final projects (hardcopy) due by noon.