EC 2150 - Media Economics

For class 2:

For class 3:

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For class 5:

Assignment: Write 1 page on the barriers to entry for companies in social media. Explain thoroughly the economic logic of how the barriers to entry for new companies affect the product offering customers will get using terms we have learned in class?

For class 6:

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For class 8:

Disney Assignment: Write a page on the vertical and horizontal integration Disney has used over the last 50 years, and on a separate page give a graphical representation of these integrations.

For class 9:

Exam 1

Answers for first exam

For class 10:

Superstar Economy (Skip pp 19-20, any tables and equations but read for substance. Particularly introduction and conclusion should be well understood.)
Superstar Economy Podcast

For class 11:

For class 12:

Product differentiation and film programming choice (Need to access on campus or have it emailed to your Fairfield address) - Just read the Intro and Conclusion

For class 13:

Do mergers increase product variety? - Just read the Intro and Conclusion

Music venue differentiation assignment: Compare and describe how competing music venues may choose different booking in terms of the Chisholm paper.

For class 14:

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For class 16:

For class 17:

Assignment: Write 1 page on a company using social media in some way that has nothing to do with advertising (cannot be Google Flu Trends or unemployment).

For class 18: